Case Study: Papa Murphy’s achieves 4x store-level ROI with Hyperlocology

Papa Murphy’s boosts store-level ROI 4x with Hyperlocology

Papa Murphy's, a quick serve restaurant chain with over 1,300 stores, faced a challenge in efficiently activating local advertising for its franchisees, particularly those in rural areas and DMA co-ops. They needed a solution that allowed for store-level customization, reporting on ROI, and the ability to align local efforts with national branding, moving beyond the one-size-fits-all approach from traditional agencies. The company partnered with Hyperlocology to address this need.

Hyperlocology implemented a customized local advertising platform that empowered franchisees with a click-to-launch solution for brand-powered ads across channels like Programmatic Display, Video, Facebook, and Instagram. This allowed for location-specific creative and targeting. The results were significant, with the program delivering a 4x average ROI based on store-level revenue and over 5,000 incremental purchases during a slow season.

Papa Murphy’s