Case Study: Morgan Stanley achieves scalable, brand-safe local digital marketing with Hyperlocology

Morgan Stanley scales third-year local digital campaigns with Hyperlocology

Morgan Stanley, a major financial services firm, faced a challenge in executing local digital marketing. Their numerous Financial Advisors were limited by small local budgets, preventing them from leveraging the firm's aggregate buying power and ensuring ads were brand-safe and compliant. Hyperlocology provided a solution to manage their multi-location digital media.

Hyperlocology implemented an innovative platform that gave corporate marketing control over templates, keywords, and approved sites while allowing advisors to customize local campaigns. This ensured brand safety and compliance at scale. The program drove new business for advisors and saw continued growth into its third year, with the customer praising Hyperlocology's unique and game-changing service.

Morgan Stanley