Case Study: Kumon achieves 85% more conversions with Hyperlocology

Kumon North America increases franchisee conversions by 85%

Kumon North America, a franchise business with more than 2,000 locations, needed a better way to coordinate national and local digital advertising across four U.S. regions. Franchisees wanted more control over local campaigns and clearer visibility into whether national dollars were reaching nearby communities, but the team also had to manage brand guidelines, copyright concerns, and potential competition between national and local ads.

Hyperlocology provided a hyperlocal advertising solution that let Kumon align national and local messaging, targeting, and reporting while giving franchisees location-specific creative and community-relevant options. With Hyperlocology, Kumon increased conversions by 85% among participating locations in the first half of the program, while also driving more website traffic, booked appointments, and enrollments for individual centers.

Kumon

Leah Coyle

Vice President of Brand