Case Study: Kumon increases franchisee conversions by 85% with Hyperlocology

Kumon boosts franchisee conversions by 85% with Hyperlocology

Kumon North America, a franchise education provider, faced a challenge where its local franchisees had limited and fragmented digital advertising options. Working with multiple vendors across different U.S. regions led to concerns about brand consistency, copyright, and competition between national and local ad efforts. Kumon sought a unified solution and partnered with Hyperlocology to address these issues.

Hyperlocology implemented a solution that allowed national and local advertising to work together seamlessly. This gave Kumon control over messaging and creative while providing individual franchisees with hyperlocal targeting and transparent reporting. The results were significant, with participating locations experiencing an 85% increase in conversions. Working with Hyperlocology led to increased website traffic, more booked appointments, and higher enrollment for Kumon centers.

Kumon