Case Study: JINYA Ramen Bar achieves localized franchise advertising transparency with Hyperlocology

Hyperlocology powers franchise advertising customized for every JINYA Ramen Bar franchisee

JINYA Ramen Bar, a fast-growing franchise restaurant brand, needed a way to give franchisees more transparency into national advertising while also allowing them to run local campaigns without creating brand safety risks. Hyperlocology helped address this challenge with a platform for co-op and local advertising that could support both national and franchisee-led efforts.

Using Hyperlocology’s technology-first digital advertising platform, JINYA Ramen Bar centralized national and local campaign management in one place, with location-level control over budgets, targeting, creative, and reporting. The result was stronger transparency for the brand and franchisees, more trust across the network, and the ability for franchisees to launch customized local ads in a few clicks for offers like chef specials, happy hours, and hiring needs, helping prove ROI across locations.

JINYA Ramen Bar

Justin Bartek

Director of Marketing