Case Study: Davines achieves 150% order growth with Hyperlocology

Davines achieved 150% growth in orders, outpacing projections by taking a hyperlocal marketing approach

Davines, a global sustainable beauty brand, wanted to make its marketing feel authentic at the community level, but audience targeting alone was not enough to reflect local preferences and salon relationships. The company needed a way to run isolated, localized campaigns across channels at scale, and partnered with Hyperlocology to make hyperlocal e-commerce advertising possible.

Using Hyperlocology’s Distributed Automated Marketing Platform, Davines built and managed hundreds of customized local campaigns with influencer content and digital ads tailored to specific geographies. The program delivered a 3x direct sales ROI, exceeded the target by more than 130%, reached over 11 million people, and helped drive 150% order growth, outperforming e-commerce projections.

Davines

Hannah Dixon

Global Head of Ecommerce