Case Study: Toolstation achieves a £2.8 million revenue opportunity with HyperFinity

Toolstation uncovers £2.8 million revenue opportunity with HyperFinity

Toolstation, a multi-channel tools and building materials retailer, sought to build a better understanding of its customers to optimize marketing and loyalty decisions. The challenge involved improving customer targeting, personalizing communications, and intelligently measuring the results of marketing activities. To address this, they partnered with HyperFinity.

HyperFinity segmented Toolstation’s customers based on spending habits and product categories purchased, using these segments to build intelligent audiences with its AI-powered software. The vendor built a 'size of the prize' model to estimate sales opportunities and a sales drivers dashboard for measuring impact. This solution identified a £2.8 million revenue opportunity for the following year and provided Toolstation with an ongoing platform for intelligent marketing decision-making.

Toolstation