Case Study: Costa boosts loyalty and customer value with HyperFinity's decision intelligence platform

Supporting Costa as they leverage decision intelligence to increase loyalty and improve customer value and reward

Costa, a major UK coffee shop chain, sought to leverage decision intelligence to refine its loyalty program, optimize in-store product ranges, and improve sales forecasting to increase customer lifetime value. To address this challenge, they partnered with HyperFinity and used its decision intelligence platform.

HyperFinity implemented a solution involving dynamic customer segmentation to personalize the Costa Club loyalty scheme and used store clustering to provide data-led recommendations for optimizing product offerings. The results provided Costa with a more sophisticated understanding of its customer base and laid the foundation for highly targeted marketing and personalized offers. HyperFinity's work was recognized by winning the Technology Implementation of the Year award, and the partnership continues to develop granular consumer-centric forecasts.

Costa

Ed Child

Global Head of Consumer Data & Digital Analytics