Case Study: Nutriment boosts retention and purchase frequency with HyperFinity

Nutriment boosts repeat purchases 11% with HyperFinity

Nutriment, a manufacturer and retailer of raw pet food, faced the challenge of improving customer retention after initial analysis by HyperFinity identified it as a key opportunity. The company needed a way to nurture new customers to become loyal brand advocates, as retaining existing customers is significantly more cost-effective than acquiring new ones.

HyperFinity implemented a bespoke customer nurture program using data and AI, creating a targeted 90-day journey for new shoppers. The solution used customer segmentation and behavioral insights to determine the optimal timing, messaging, and special offers for engagement. As a result, HyperFinity helped increase second and third purchases by 11%, reduced the time between first and second shops, and boosted average transaction frequency by 8% and spend per customer by 4%.

Nutriment