Case Study: Costa improves loyalty insights and sales performance with HyperFinity

Costa uses HyperFinity to analyse loyalty behaviour across 3,800 stores

Costa, a major UK-based coffee retailer, sought to understand how members of its Costa Club loyalty program were behaving and how that behavior was impacting sales. They needed to analyze participation rates, purchase frequency, and how different consumer groups were shopping. To meet this challenge, they partnered with HyperFinity and its AI-powered decision intelligence platform.

HyperFinity implemented a solution by integrating Costa's loyalty data into its SaaS platform to create an interactive BI dashboard. This provided Costa's teams with automatic monthly insights into year-on-year sales performance and customer behavior, revealing strategic challenges like shifting segment behavior and store performance differences. As a result, Costa gained the ability to make data-driven commercial decisions. HyperFinity continues to work with Costa, building on this project to help define optimal product assortments for different store types.

Costa