Case Study: Klaviyo achieves 42% higher new-hire productivity with Hyperbound

Klaviyo boosts new-hire PPR by 42% with Hyperbound

Klaviyo, a B2C CRM platform, faced a significant challenge in scaling skills development across its rapidly growing go-to-market organization of over 1,000 reps. Their small enablement team struggled with an outdated model that relied on inconsistent, manager-led live roleplays, creating a bottleneck for rolling out new sales narratives and preventing consistent training. To address this, they turned to Hyperbound and its AI roleplay service.

By implementing Hyperbound's realistic AI roleplays, Klaviyo enabled reps to practice updated narratives instantly and consistently. The solution dramatically compressed roleplay creation from weeks to minutes using Hyperbound's Kota agent and generated reports in seconds. This resulted in a 42% year-over-year increase in new hire productivity per rep (PPR), faster ramp times, and saved managers 5-7 hours per week on coaching, effectively scaling training across their entire team.

Klaviyo