Case Study: Zealous amplifies public defender advocacy with Hyperakt’s brand refresh

Zealous launches a brand refresh with Hyperakt in 2019

The customer, Zealous, is an organization created by public defenders to build a national movement for a more compassionate justice system. Their challenge was to unite individual advocates across the country into a cohesive force with a shared vision and strategy for systemic change. The vendor, Hyperakt, was engaged to provide a brand refresh.

Hyperakt developed a powerful visual identity for Zealous, including a custom logo and brand guidelines, to amplify the voices of public defenders. The solution was launched at a transformative kickoff event that trained over 52 defenders in media skills and advocacy. As a result, Zealous burgeoned into an independent organization that continues to recruit and train defenders, enabling immediate and growing impact in the effort to end mass incarceration.

Zealous