Case Study: Yelp inspires creative city exploration with Hyperakt’s On the Grid

Yelp inspires 1.5M visitors with Hyperakt’s On the Grid

The customer Yelp faced the challenge of users having difficulty finding high-quality, design-focused local recommendations through its platform and generic web searches, which felt inauthentic. The vendor Hyperakt addressed this by creating a new service named On the Grid, utilizing their capabilities in brand strategy, naming, and visual identity.

Hyperakt's solution was to build a collection of neighborhood guides curated by local creative professionals, featuring original photography and design-driven content. This approach resulted in a highly successful platform with 1.5 million visitors, 12 million pageviews, and an average session duration of over three minutes, earning widespread praise and a cult following within the creative community.

Yelp