Case Study: WeWork explores the future of work and cities with Hyperakt

WeWork uncovers insights from 30,000 workers with Hyperakt

WeWork, in partnership with the Aspen Institute’s Future of Work Initiative, faced the challenge of making sense of a massive global survey of 30,000 workers and business leaders. Their goal was to understand the complex collision of rapid urbanization, technological upheaval, and climate change on the future of work. They engaged the vendor Hyperakt to transform this raw data into a compelling and understandable narrative.

Hyperakt analyzed the data to unearth a core storyline and establish 10 key findings. They developed a bold, monochromatic digital experience featuring custom iconography and robust interactive data visualizations. The central feature was an interactive city index matrix, allowing users to explore how 50 cities ranked across nine dimensions of living and work. This solution by Hyperakt successfully translated thousands of data points into an accessible and insightful digital report.

WeWork