Case Study: ViacomCBS amplifies social impact campaigns with Hyperakt

ViacomCBS launches MTV Social Impact Squad with Hyperakt in support of 4 million new voters

ViacomCBS, a major media conglomerate, needed to create a strong yet flexible brand identity for its internal Social Impact Squad that could unify its diverse portfolio of iconic brands. The challenge was to develop branding that would resonate across different platforms while maintaining a cohesive look. They engaged the vendor Hyperakt for campaign branding services to address this need.

Hyperakt designed a friendly and social media-friendly logo with a megaphone shape and a vibrant color palette that could be adapted for use with various ViacomCBS brand marks. The solution extended to creating several mobile-first campaign websites for important social initiatives. The measurable impact of their work included engaging over 4 million new voters for the +1 the Vote campaign and providing critical resources for mental health and maternal health, effectively amplifying the Social Impact Squad's reach and mission.

ViacomCBS