Case Study: Vera Institute of Justice Reframes Its Brand and Digital Storytelling with Hyperakt

Vera Institute of Justice boosts site visits 122% with Hyperakt

The Vera Institute of Justice, a research and advocacy organization, faced the challenge of shifting its identity from a neutral research body to a people-centered advocate for urgent criminal justice reform. They partnered with the design firm Hyperakt for a comprehensive brand refresh and website redesign to reframe their mission and better communicate their work.

Hyperakt developed a new brand identity and a flexible digital publishing platform for Vera, organizing content around three core commitments. This solution included powerful visual storytelling and data visualization tools. The new site led to a 122% increase in visits and a 105% increase in operating revenue within two years. Hyperakt's work helped Vera surpass a major capital campaign goal, raising $75 million and significantly accelerating the organization's growth.

Vera Institute of Justice