Case Study: UNICEF gives Voices of Youth a global brand refresh with Hyperakt

UNICEF launches Voices of Youth brand in 2011 with Hyperakt

UNICEF approached Hyperakt to develop a distinct brand identity for its Voices of Youth initiative. The challenge was to create a brand that balanced credibility with youthful energy, resonating with a diverse global audience of young people across different ages, cultures, and languages.

Hyperakt created a vibrant and accessible visual identity centered on a speech bubble logo, which became the architectural foundation for the entire platform. The solution included custom icons to represent key issue areas and a flexible system that was later expanded to encompass new sub-programs. The successful brand refresh received industry recognition and effectively provided UNICEF with a unified yet versatile brand to engage the global citizens of tomorrow.

UNICEF