Case Study: UNHCR Innovation strengthens its global brand identity with Hyperakt

UNHCR Innovation reaches 33.9 million people with a brand refresh from Hyperakt

UNHCR Innovation, a team embedded within the United Nations refugee agency, acts as a catalyst for creative solutions to refugee problems. The team engaged the vendor Hyperakt to design a new brand identity that would convey its role as a convener of global partnerships and help external partners and internal staff better understand the importance of its work.

Working hand in hand with the client, Hyperakt delivered a comprehensive solution that included a content strategy and a new visual identity. This encompassed a refreshed logo, visual design for a new website, and brand guidelines. The new brand identity successfully highlights the group’s process and impact, providing a clear information architecture to showcase its collaborative work with partners like IKEA and UPS.

UNHCR Innovation