Case Study: Spark Youth NYC expands youth opportunities with Hyperakt's brand transformation

Spark Youth NYC boosts donations by 67% with Hyperakt

Spark Youth NYC, formerly known as Catalog For Giving, faced a challenge where its brand no longer reflected its dynamic and innovative work in youth development. The organization engaged the vendor Hyperakt for a brand transformation to create a new name and visual language that would elevate the energy of New York's youth and appeal to donors interested in impact.

Hyperakt developed the new name Spark Youth NYC and a complementary visual identity featuring a bright color palette and lightning bolt iconography. This rebrand successfully communicated the organization's catalyzing energy. The measurable impact was significant, with donations increasing by 67% from $1.2 million to $2 million, representing an $800,000 net gain following the rebrand.

Spark Youth NYC