Case Study: Public Radio International reimagines the teaching profession with Hyperakt’s Teach brand refresh

Public Radio International’s Teach reaches 100+ countries with Hyperakt

Public Radio International's program Studio 360 challenged Hyperakt to redesign the stale visual brand for teachers, which was dominated by childish iconography like apples and pencils. The goal was to create a new brand that more accurately reflected the multifaceted and vital role of educators in the 21st century.

Hyperakt developed the "Teach" brand, repositioning the noun as an active verb and creating a "connecting the dots" visual motif to represent how teachers enable student potential. The new brand was launched on air and via a downloadable e-book, winning industry awards and widespread recognition. Hyperakt made the assets publicly available, resulting in a website that has been visited by people in over 100 countries with over 3,000 downloads.

Public Radio International