Case Study: Percapita Builds an Inclusive Financial Brand with Hyperakt

Percapita launches a brand transformation in 2021 with Hyperakt

Percapita, a financial services company focused on serving the underbanked, faced increasing competition from new market entrants. Their challenge was to differentiate their brand and demonstrate their authentic commitment to tackling banking inequity and building trust. The vendor Hyperakt was engaged to lead a brand transformation.

Hyperakt developed a comprehensive visual and verbal identity rooted in the themes of individuality and community. The solution included a dynamic logo and identity system using dots to represent individuals forming a whole, cohesive iconography, and a brand strategy emphasizing humanity and compassion. This new branding effectively communicated Percapita's unique, member-collaborative approach to financial wellness.

Percapita