Case Study: New York Civil Liberties Union clarifies its impact and drives action with Hyperakt's brand refresh

NYCLU reduces page count and streamlines its website with Hyperakt

The New York Civil Liberties Union (nyclu) faced the challenge of demonstrating radical transparency and clarity in its complex, multi-pronged social change work to meet evolving public demands. They partnered with Hyperakt for a comprehensive brand refresh and website redesign to tell a clearer story about their unique value and impact across New York State.

Hyperakt developed a new content strategy and verbal identity, reorganizing the nyclu's work into a framework of four color-coded priority pillars. The resulting website transformed the browsing experience into a substantive tool, simplifying navigation and making the interconnected nature of the work explicit. This new digital platform provided flexibility for campaigns and elevated field work, with the project's success being recognized as a 2025 Webby Award nominee.

New York Civil Liberties Union (nyclu)