Case Study: NYC Department of Health & Mental Hygiene sparks student mental health advocacy with Hyperakt

NYC Department of Health & Mental Hygiene engages 30 students in mental health design campaigns with Hyperakt

The NYC Department of Health & Mental Hygiene faced the challenge of addressing the impact of inequitable physical school environments on adolescent mental health. They partnered with the design firm Hyperakt on a campaign branding initiative to help reimagine these spaces and spark important dialogues.

Hyperakt designed and led a three-session interactive workshop for 30 students from 15 schools. The solution empowered students to define mental health challenges, craft campaign slogans, and develop visual assets like posters. As a result, students became strong advocates for mental health in their schools. The Hyperakt initiative provided them with valuable design skills, decision-making power as clients, and a paid stipend for their participation.

NYC Department of Health & Mental Hygiene