Case Study: NewSchools achieves a bolder, more equitable education brand with Hyperakt

NewSchools celebrates 25 years with Hyperakt's bold brand transformation

NewSchools, a venture philanthropy organization focused on education, faced a landscape in flux following the pandemic and a racial reckoning. With new leadership and schools becoming battlegrounds for ideas, the challenge was to seize the moment to drive lasting change. Hyperakt was enlisted to help with a brand transformation to address this challenge.

Hyperakt developed a bold new brand story centered around philanthropy as leadership. The solution included a daring visual identity with a dynamic logo, vibrant color palette, and an elevated website experience. This new identity matched the organization's renewed ambition to make big bets and lead at the edge, reintroducing them to the world in a powerful and coherent way.

NewSchools