Case Study: Legal Action Center clarifies its mission and boosts engagement with Hyperakt’s brand refresh

Legal Action Center boosts donations 78% after rebrand with Hyperakt

The Legal Action Center (LAC), an organization combating discrimination and building health equity, faced the challenge of presenting its complex, multi-faceted work through an unclear and dated brand identity. Partnering with Hyperakt on a brand refresh, LAC aimed to create a more approachable and compelling brand story to better serve its diverse audiences.

Hyperakt developed a new brand strategy and visual identity, featuring a logo symbolizing upward progress and a comprehensive design system built around geometric shapes. The vendor also designed a purpose-first website that clearly organizes LAC's work and makes its services more accessible. Following the rebrand, LAC saw a significant measurable impact, with a 78% increase in donations, resulting in a net gain of $14 million raised in the three years after the project compared to the three years prior.

Legal Action Center