Case Study: iMentor boosts fundraising and volunteer engagement with Hyperakt's brand transformation

iMentor boosts site visits 125% with Hyperakt

iMentor, an organization that helps students become first-generation college graduates through long-term mentoring, was struggling to meet its fundraising and recruitment goals. After three consecutive years of missing targets, its story was unclear in a crowded education sector. They partnered with Hyperakt for a brand transformation to clarify their message and support national expansion.

Hyperakt implemented a complete 360-degree rebrand, including a new brand strategy, visual identity, and website. The new design emphasized the power of personal relationships and was both modern and inspiring. Following the rebrand, iMentor exceeded its fundraising goals, seeing a 70% increase in donations and significant rises in website traffic, including a 125% increase in total site visits.

iMentor