Case Study: Human Rights Watch advances child privacy advocacy with Hyperakt's Students Not Products campaign

Human Rights Watch drives change with Hyperakt after reviewing 165 EdTech products

Human Rights Watch faced the challenge of ensuring its vital research on child data privacy violations in educational technology was heard by parents, teachers, and policymakers. They needed a powerful and intuitive design for both branding and a digital experience to effectively present their evidence, so they engaged the design studio Hyperakt for campaign branding and visual storytelling services.

Hyperakt created a compelling visual identity and microsite for the "Students Not Products" campaign, using bold colors and clear data visualization to make the complex research approachable. The solution was highly effective, leading directly to policy changes as several countries and companies launched investigations into their EdTech products after seeing the report. The campaign received significant recognition, including a Webby Award, and Human Rights Watch noted the website was widely praised for being easy to understand.

Human Rights Watch