Case Study: Gotham Writers refreshes its brand and website with Hyperakt

Gotham Writers revitalizes its brand and website with Hyperakt, reaching 50+ classes

Gotham Writers Workshop faced a challenge where its brand identity no longer reflected its vibrant community, which was impacting class enrollment. They engaged the vendor Hyperakt for a comprehensive brand refresh to broaden their reach and inspire a new generation of writers while honoring their NYC heritage.

Hyperakt repositioned the school as Gotham Writers and developed a new visual and verbal identity centered on the concept "craft igniting creativity." This included a new logo, a revamped website with improved navigation, and a redesigned course catalog. The new branding successfully modernized the company's perception, which directly increased revenue and lifted spirits for the community.

Gotham Writers Workshop