Case Study: Girls Who Code strengthens its brand and digital presence with Hyperakt

Girls Who Code raises $55M in 2 years with Hyperakt

Girls Who Code, a global organization building the world's largest pipeline of women engineers, faced the challenge of unifying its brand identity and digital experience to better mobilize Generation Z. Hyperakt was engaged to provide a brand refresh, which included brand strategy and a new visual identity, to help the organization effectively tell its story and reach its ambitious goals.

Hyperakt developed a bold and flexible visual system for Girls Who Code, anchored in a "waves of progress" narrative. This included a refreshed logo, a new "G" icon, and a dynamic, user-friendly design system. The result was a confident and adaptable brand identity that significantly elevated its digital presence. Following the rebrand, Girls Who Code saw a measurable impact, raising $55 million in donations over two years—a 24% increase and an $11 million net gain compared to the two years prior to the refresh.

Girls Who Code