Case Study: Ford Foundation advances justice storytelling with Hyperakt’s brand refresh

Ford Foundation rebrands in 2023 with Hyperakt for accessible storytelling across hundreds of global offices

The Ford Foundation, a leading global philanthropic organization, faced the challenge of modernizing its outdated brand identity to better reflect its core mission of advancing social justice and fighting inequality. It needed a new, digitally-native brand system that prioritized accessibility and shifted the focus to highlight the impactful work of its grantees. To address this, the foundation partnered with the vendor Hyperakt for a comprehensive brand refresh.

Hyperakt developed a new visual identity and design system centered on the core brand idea of mobilizing ideas, individuals, and institutions to advance justice. The solution included a confident new logo, an accessible color palette, a flexible typographic system, and a storytelling approach that visually represents the foundation's work and its multiplier effect. The result was a modern, dignified brand that clarifies the Ford Foundation's position and provides a platform to uplift its grantees. Hyperakt's work successfully transformed the brand across all global applications, from digital media to environmental signage.

Ford Foundation