Case Study: For the 6th raises awareness for public defense with Hyperakt

For the 6th launches a campaign brand in 2021 with Hyperakt

Hyperakt was engaged by For the 6th, a campaign focused on saving public defense in Louisiana, to address the challenge of raising broad awareness about the critical need for meaningful access to legal counsel. The campaign needed to inspire the public to see this access as a fundamental civil rights issue and motivate them to get involved.

The solution implemented by Hyperakt included comprehensive campaign branding, encompassing brand strategy, naming, logo design, a visual identity, and a campaign website. This striking brand was designed to translate energy from the release of the film "Just Mercy" into a long-term national movement. Hyperakt successfully created a powerful visual identity that helped energize the public around the issue of achieving meaningful access to counsel for all.