Case Study: DonorsChoose launches ColorPop Books to fund classrooms with Hyperakt

DonorsChoose launches ColorPop Books with Hyperakt to support classrooms and fill a 39% children’s books gap

DonorsChoose, a nonprofit crowdfunding platform for teachers, faced the challenge of launching a new product to address a parent need and create a new funding source for classrooms. They partnered with vendor Hyperakt to develop a one-of-a-kind bookshop specializing in kid-affirming, representative book bundles centered on the Black and Brown family experience.

Hyperakt developed the brand ColorPop Books, including its naming and a vibrant visual identity designed to capture the fun and inclusivity of reading. The solution resulted in a new product that tells undertold stories and helps build representative bookshelves at home, while each purchase helps fund books for underfunded public schools. Hyperakt's work provided the guidance and structure for the creation of the new brand.

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