Case Study: DonorsChoose achieves a fresh, teacher-friendly brand refresh with Hyperakt

DonorsChoose generates over $100M in free ad placements with Hyperakt

DonorsChoose, a prominent educational nonprofit, faced the challenge of an outdated brand identity that no longer reflected its evolution over two decades. The brand's name was often misunderstood, and its visual language relied on clichéd symbols, making it difficult to foster meaningful connections in a competitive landscape. To address this, they partnered with the design firm Hyperakt for a comprehensive brand refresh.

Hyperakt developed a vibrant new visual identity system grounded in high-contrast colors, custom typography, and dynamic building-block motifs. This solution included a new logo and an innovative "Design Playground" that empowered teachers to create their own campaign assets. The results were significant, including an 18% increase in donations amounting to a $74 million net gain. Hyperakt's work also enabled the creation of a successful animated PSA that generated over $100 million in free ad placements.

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