Case Study: Climate Lead achieves a bold brand transformation with Hyperakt

Climate Lead launches a new brand in 2024 with Hyperakt

Climate Lead, an organization dedicated to catalyzing climate philanthropy, sought to invest in its brand strategy and design to power its next chapter of growth after three years of impactful work. Their challenge was to overcome the intimidating nature of climate change for new donors and reflect their role in enabling bold action. They partnered with Hyperakt for a comprehensive brand transformation.

Hyperakt delivered a complete rebrand, including the streamlined name Climate Lead, a new logo featuring an arrow to suggest guidance and momentum, and a vibrant visual identity. The solution included a flexible design system, a high-impact website, and a full suite of collateral. The new brand equipped Climate Lead with the tools to confidently communicate its mission and grow its influence, with staff noting the intentionality behind the decisions allowed them to better describe themselves. Hyperakt successfully rolled out the new brand to all stakeholders.

Climate Lead