Case Study: Center for Urban Pedagogy improves access and inclusivity with Hyperakt's brand refresh

Center for Urban Pedagogy refreshes brand after 25 years with Hyperakt

The Center for Urban Pedagogy (CUP), a nonprofit dedicated to using design for civic engagement, faced a challenge with accessibility. Despite its important work, CUP had become complex and difficult to approach for potential partners and the very communities it aimed to serve. To address this, CUP partnered with Hyperakt for a brand refresh to make its digital presence more inclusive and clear.

Hyperakt developed a cohesive visual language and web style guide that emphasized accessibility and inclusivity without sacrificing the human, collaborative feel of CUP's work. The solution incorporated analog-inspired visuals and interactive elements into the digital experience. This refresh provided CUP with a firm foundation for communication, energizing the team to extend the new identity across their presentations and social media.

Center for Urban Pedagogy