Case Study: Brooklyn Defenders amplifies trust and impact with Hyperakt’s brand transformation

Brooklyn Defenders reaches 25,000 Brooklynites a year with Hyperakt

Brooklyn Defenders, a leading legal defense organization, faced the challenge of an outdated brand that reinforced negative stereotypes of public defenders. Their visual identity was dated and their website lacked crucial information for clients. To recast their image and rebuild trust with the Brooklyn community, they partnered with Hyperakt for a comprehensive brand transformation.

Hyperakt implemented a complete rebrand, simplifying the name to Brooklyn Defenders and creating a new visual and verbal identity anchored by the tagline "Defend, Advocate, Change." This included a new logo, color palette, typography, and a completely rebuilt website designed around client needs. The new brand successfully reframed the organization's image, instilling a sense of pride in employees, attracting top staff, and helping funders convey their goals. The project was completed in 2021.

Brooklyn Defenders