Case Study: Blue Ridge Foundation refreshes its brand to appeal to tech startups with Hyperakt

Blue Ridge Foundation refreshes its brand after 20 years with Hyperakt

Blue Ridge Foundation New York, a social innovation incubator, needed to refresh its brand to appeal to a new, technology-focused audience while maintaining credibility with its established nonprofit network. They engaged the vendor Hyperakt for a brand strategy and visual identity service to help them communicate more effectively as an outward-facing and innovative organization.

Hyperakt created a new brand identity centered around a three-dimensional cube logo, symbolizing the foundation's role as an incubator and the building blocks it provides. This visual language of pixellation and transparency mirrored Blue Ridge's tech focus. The solution successfully negotiated the foundation's history with its new direction, though the case study does not cite specific measurable impacts of the refresh.

Blue Ridge Foundation