Case Study: Amnesty International USA ignites a new generation of activists with Hyperakt

Amnesty International USA mobilizes 7 million supporters with Hyperakt

Amnesty International USA, a major human rights organization, faced the challenge of engaging a new generation of activists with an outdated website. They partnered with the design firm Hyperakt for a brand refresh and website design to modernize their digital presence and capitalize on growing activist energy.

Hyperakt collaborated with Amnesty to create a user experience focused on mobilizing users through a spectrum of actions, from simple tasks to deeper involvement. The new website was designed to make it easy for people to get involved and take action regardless of their available time or level of commitment. Hyperakt successfully delivered a platform to help ignite a new generation of human rights activists.

Amnesty International USA