Case Study: American Civil Liberties Union builds a powerful sense of belonging with Hyperakt

American Civil Liberties Union unites 2,300 attendees with Hyperakt

The American Civil Liberties Union (ACLU) faced the challenge of convening and unifying its massively expanded member base following a period of unprecedented growth after the 2016 election. They hired the agency Hyperakt to develop the branding, naming, and experience design for a conference that needed to powerfully convey a message of inclusivity and action to its diverse attendees.

Hyperakt developed the conference name "You Belong Here" and a visual identity that layered belief statements around key civil rights issues. The physical event space was designed to foster participation and intersectional conversation. The resulting branding was highly successful; the conference attracted over 2,300 participants and was widely praised for its resonant and inclusive message.

American Civil Liberties Union