Case Study: A/D/O expands its digital presence with Hyperakt

A/D/O broadens its digital presence with Hyperakt in 2018

The customer A/D/O, a design innovation space in Brooklyn backed by MINI/BMW, brought in the vendor Hyperakt to expand its digital presence. Their challenge was to build an online space that would forge a connection between multi-disciplinary artists and reflect the physical, community-focused nature of their design center.

Hyperakt translated A/D/O's physical architecture into a dynamic digital experience. The resulting website emphasizes texture and overlapping imagery to allude to the proximity of different creative practices, successfully extending the brand's adventurous spirit into the digital realm.

A/D/O