Case Study: TIDI turns an idea into a live AI-powered startup with Hyper

TIDI launches and gains early paying users with Hyper

TIDI, a technology startup based in Adelaide, Australia founded by Kelly Payne, faced the challenge of turning a strong idea into a tangible tech product. Without a technical background or a clear starting point, the founder found the process overwhelming and lacked the structure and direction needed to make key foundational decisions. The company sought assistance from Hyper to navigate this early development phase.

Hyper provided guidance from a very early stage, helping to break the idea down and shape the foundations of TIDI. This collaborative process gave the founder clarity and the confidence to move forward. As a result, TIDI was successfully launched, securing a place in the UniSA ICC Venture Catalyst program and attracting early paying users with encouraging conversion rates.

TIDI