Case Study: University of South Carolina Builds Sports Intelligence and Weekly Social Rankings with HypeAuditor

University of South Carolina turns social data into weekly rankings in minutes with HypeAuditor

The University of South Carolina's Social Media Insights Lab faced the challenge of measuring the true social media influence of sports teams across different languages and platforms, particularly during international events like the World Cup. Their previous platform could not provide the consistent data needed to separate national team engagement from general country-related noise. To address this, they turned to HypeAuditor's Influencer Discovery and Reports services.

Using HypeAuditor, the Lab gained access to key metrics like engagement rate, audience quality, and follower growth, which provided a more comprehensive analysis than just follower count. The solution enabled analysts to pull full reports in minutes with no training, dramatically reducing the time required to generate weekly rankings. As a result, the University developed a stronger methodology, produced consistent analyses for media partners, and is building a valuable historical dataset for both academic research and commercial applications.

University of South Carolina