Case Study: Media Investment streamlines influencer campaign management with HypeAuditor

Media Investment and Innovaty use HypeAuditor to organize and report on influencer marketing campaigns for their clients

Media Investment, a Romanian media and advertising agency, needed a better way to manage influencer collaborations and reporting. Their team had been handling campaigns through email and WhatsApp, which made the process disorganized and difficult to track. To improve planning and evaluation, they used HypeAuditor’s Influencer Analytics and Campaign Management tools.

With HypeAuditor, Media Investment and Innovaty gained a single platform to monitor influencer campaigns, analyze creator profiles, and produce clear post-buy reports for stakeholders. The solution helped the team work more efficiently and changed how they approached influencer marketing. In one standout campaign for Schwarzkopf LIVE, they worked with 40+ TikTok influencers and achieved over 21 million views, showing the strong impact of the HypeAuditor-enabled strategy.

Media Investment

Ruxandra Carstea

Special projects specialist