Case Study: Vitamin Marketing Studios streamlines influencer campaign tracking with HypeAuditor

How Vitamin Marketing Studios Manages Campaigns with HypeAuditor from Start to Finish

Vitamin Marketing Studios, an all-female creative communications and marketing agency in Manila, Philippines, needed a faster, more reliable way to manage influencer campaigns, track performance, and evaluate creators. Before using HypeAuditor, the team relied heavily on spreadsheets and constant back-and-forth with influencers to collect campaign metrics, which made reporting slow and time-consuming.

With HypeAuditor’s Influencer Discovery, Influencer Reports, Influencer Lookalike, and Campaign Management tools, Vitamin Marketing Studios automated campaign tracking, compared follower size with engagement, and found creators similar to past brand ambassadors. As a result, HypeAuditor helped the team monitor posts more efficiently, quickly access key metrics like reach and Earned Media Value, and calculate campaign ROI at the end of each activation.

Vitamin Marketing Studios

Irish Reyes

Junior Influencer Marketing Manager