Case Study: Special PR improves influencer selection with HypeAuditor

How Special PR Validates Creators’ Performance and Audience with HypeAuditor

Special PR, an award-winning PR agency based in New Zealand, needed a data-driven solution to validate influencers for its campaigns. Their challenge was verifying that an influencer's audience was located in the right markets and was of high quality, a process that was previously manual and time-intensive. To solve this, they turned to HypeAuditor's Influencer Analytics and Discovery products.

By implementing HypeAuditor, Special PR gained the ability to efficiently analyze an influencer's engagement rate, audience demographics, and location. This allowed the agency to strategically select the most relevant creators for their clients. The solution provided by HypeAuditor increased the team's productivity and gave them the data to back up their campaign strategies, ensuring flexibility and a greater sense of security in their influencer selections.

Special PR

Jessica Walker

Account Manager