Case Study: NewTV Generation revolutionizes influencer marketing with HypeAuditor

How NewTV Generation uses HypeAuditor to revolutionize their influencer marketing and help the world's biggest brands

NewTV Generation, an influencer marketing agency founded in Istanbul in 2017, needed a faster way to find high-quality creators across different countries for its global brand clients. Using HypeAuditor’s Influencer Discovery and Influencer Analytics tools, the team aimed to filter influencers by audience demographics, engagement, category, and quality while also producing polished reports for client approval.

HypeAuditor helped NewTV Generation identify relevant creators using audience and performance filters, including the Audience Quality Score (AQS), and generate white-label PDF and campaign reports. As a result, the agency built successful campaigns for major brands such as Migros, MediaMarkt, and others, including selecting 19 influencers for one campaign and 12 for a glassware manufacturer, while also improving report professionalism and decision-making with detailed audience insights.

NewTV Generation

Engin Yurdakul

Founder