Case Study: Nannybag automates influencer marketing and boosts engagement with HypeAuditor

How Nannybag used HypeAuditor to automate their marketing and find new influencers to propel their unique business

Nannybag, a European startup in the luggage storage and travel space, needed a way to streamline influencer marketing with a very small team and a limited budget. Using HypeAuditor’s Influencer Discovery, Influencer Analytics, and Influencer Outreach tools, the company sought to reduce manual work, identify the right travel influencers, and ensure it was investing in authentic creators.

With HypeAuditor, Nannybag automated influencer research, account tracking, authenticity checks, and campaign outreach, making it easier to manage dozens of collaborations at once. The result was improved marketing efficiency and greater budget confidence, with Nannybag reporting that its Instagram engagement rate doubled while preserving financial resources and expanding its influencer program.

Nannybag

Negin Rostampour

Social media and communication manager