Case Study: Migros Online finds quality influencers and improves campaign reporting with HypeAuditor

How Migros, one of Turkey's biggest market chains, beat the pandemic and found quality influencers with HypeAuditor

Migros Online, one of Turkey’s largest market chains, needed a faster way to find high-quality influencers across different countries and campaigns while filtering out low-quality accounts and preparing polished reports for clients. To support this, they used HypeAuditor’s Influencer Discovery and Influencer Analytics tools to evaluate influencers based on audience criteria, engagement, and other key parameters.

HypeAuditor helped NewTV Generation select influencers with a relevant audience using detailed Instagram reports and Audience Quality Score data, while also enabling professional white-label campaign reporting for client approval. As a result, the team chose 19 influencers for the campaign and delivered clear insights on audience, engagement, influencer performance, Earned Media Value, and sentiment analysis, helping Migros Online make data-driven decisions.

Migros Online

Engin Yurdakul

Founder