Case Study: MediaMarkt recruits influencers fast for Black Friday success with HypeAuditor

How MediaMarkt used HypeAuditor to recruit influencers in record time to bolster Black Friday sales

MediaMarkt, a global technology market giant, worked with their agency, NewTV Generation, to launch a massive Black Friday campaign. Their challenge was to quickly build a list of relevant influencers with authentic, high-engaging audiences that matched their target demographics, while also filtering out low-quality creators with fake followers to protect their budget.

Using HypeAuditor's Influencer Discovery and Analytics tools, the agency efficiently identified and vetted 58 suitable influencers. HypeAuditor provided accurate audience demographics and detailed analytics to ensure the influencers were a strong fit. The campaign was a success, achieving maximum reach for MediaMarkt's Black Friday discounts, and HypeAuditor's reporting tools helped present the professional results to the client.

MediaMarkt