Case Study: Notino streamlines influencer evaluation and multi-country campaign management with HypeAuditor

How HypeAuditor’s Tools Help Notino Evaluate Influencers and Manage Campaigns in Multiple Countries

Notino, one of Europe’s largest online beauty retailers, needed a way to find influencers with real followers, evaluate the quality of their audiences and content, and manage influencer campaigns across multiple countries. The company also wanted a reliable way to report campaign performance to partners, including ROI and engagement metrics. It has used HypeAuditor since 2019, along with Influencer Discovery, Influencer Analytics, Campaign Management, and Campaign Reporting.

With HypeAuditor, Notino can quickly identify and analyze relevant beauty and lifestyle creators using metrics like Audience Quality Score, engagement rate, demographics, follower growth, and brand mentions, while also managing campaigns across 20 countries. HypeAuditor’s reporting tools help Notino demonstrate success with data on reach, impressions, engagement, and ROI. The result has been a successful multi-country campaign, including a high-performing Estée Lauder activation that generated outstanding engagement and increased social media followers for all participants.

Notino

Zuzana Chmelová

Influencer Relations Managers